GOLD - Best Single Office East 2012

Winners of the 2011 Best Newcomer award, Zoe Napier and her team have worked hard to build their reputation and business in a very niche equestrian market, with the result that they have recently expanded into coastal properties as well. In a market which can be very traditional, this agency enjoys a quirky, trendy yet solid image and this is reflected very well in quality bespoke marketing materials. Any competing agencies are researched thoroughly and steps are taken to ensure they offer all that their competitors do and more. Excellent use of technology enables the team to communicate with customers and position themselves as an authority - this approach coupled with a rule to only ever take on sole listings has seen this business soar. Reassuringly unique.

SILVER - Best Prestige 2012

The comment from the panel regarding this agency was, “blew my socks off”, and they are thrilled to award Zoe Napier the silver in this category for a second year running. This is absolutely a prestige agency, operating in an extremely niche marketplace. Photography is stunning and is used to not only showcase the property but also to emphasise lifestyle. Market share has grown and shows that the team is really working hard within the equestrian branding; they aspire to be the modern go-to agency for the equestrian market and the judges found that they are fast on their way to achieving this goal. They have the experience and the knowledge to understand land regulations and how to problem solve within these technical areas to achieve satisfactory results for all involved in the sales process.

Gold - Best Newcomer 2011

The judges felt this agency is an excellent example of how to set up a new business in our industry and the team at Zoe Napier clearly deserve the gold award. The directors are extremely experienced in the equestrian and countryside property market and this credibility and knowledge has led to a clear differentiation from their competitors. It was evident that the team is well respected in the equestrian world, with the directors often featuring as commentators in equestrian publications; an approach which has served to increase customer enquiries and loyalty. For a young business, they have very quickly built up a strong reputation and brand awareness through clever and considered use of social media, the internet and traditional advertising. The branding is slick with a touch of humour and will appeal to the customers they are aiming at. The levels of stock and the profitability shown in the first year of trading is impressive, as is the growth plan and the panel are looking forward to watching this agency go from strength to strength.

Silver - Best Prestige Property 2011

At Zoe Napier, the team live the brand. A very young agency, this business has experts in equestrianism at the helm and they are widely held to be the agency to use as far as prestigious rural property is concerned. Starting out as "Equestrian Specialists", they have expanded their brand and offering to include high-end, specialist properties; an approach which has captured the imagination and enthusiasm of customers and the team alike. Fully compliant, they are also members of the Countryside Alliance and the Country Landowners Association and the entire team takes a keen interest and involvement in rural matters, with the result that customers know they are buying from people who understand their market, issues and requirements. The branding is quirky and communicates the message of the company whilst remaining fresh and fun. Regular appearances and commentary from directors in equestrian and country publications has cemented their authority – the brand is well recognised and well respected.